Competitive Advantages Over Spaghetti House In Hk Marketing Essay

Competitive Advantages Over Spaghetti House In Hk Marketing Essay Abstract and aim By using personal survey questionnaire, 150-200 students of City University of Hong Kong will be asked, in order to find out the competitive advantage of Pizza hut and compare with Spaghetti House for places to buy food in names and addresses from Hong Kong Island, Kowloon and New Territories. Addresses were area code to census tracts. Based on individual factors are traditional explanations for the inability of some people to change dietary habits. This study examines the food service by Pizza Hut and its competitive advantages over Spaghetti House Aim This work aims to find out the successful factor of other competitors and to provide suggestions and evidences in order to increase the sales and profits of Pizza Hut by improve Pizza Huts services and its competitive advantages. Background / outline Hong Kong is an international city. There are seven million residents and lots of tourists would love to shop in Hong Kong thus there are different social cultures exist including diet habit. Foreign food is playing an important role in Hong Kong to suit customers different needs. There are a lot of western restaurant in Hong Kong such as, Spaghetti House, McDonalds, Kentucky Fried Chicken (KFC) and Pizza Hut etc. Lots of people especially teenagers like Pizza Hut very much, they love to eat western foods, so Pizza Hut attracts a bulk amount of regular customer for a long period. Pizza Hut is an American famous restaurant chain, offering different styles of pizza along with side dishes including pasta, buffalo wings, breadsticks, and garlic bread, Pizza Hut is a subsidiary of Yum! Brands, Inc., the worlds largest restaurant company, with approximately 34,000 restaurants, delivery-carry out units, kiosks in 100 countries. Pizza Hut has been serving Hong Kong for almost 30 years. The first Pizza Hut restaurant opened in Hong Kong in 1981 with its first delivery service began in 1992, while the business of Pizza Hut is still increasing every year. Since 1987, Hong Kong Pizza Hut franchise has owned by the Jardine Matheson Group. At present, Hong Kong Pizza Hut has a total of over 70 branches and more than 3000 employees. The main competitor of Pizza Hut is Spaghetti House. Spaghetti House is also a famous western restaurant in Hong Kong. The menu of Spaghetti House is similar to Pizza Hut; its target market is a little different from Pizza Hut. Pizza Hut vs Spaghetti House  ¼Ã… ½Which one is more famous?  ¼Ã… ½Which one do customers prefer?  ¼Ã… ½Which products are more competitive? We hope to find the answer during this project. In this project, well analyze the 7Ps of market strategies of Pizza Hut and take the personal survey in order to find out the competitive advantage of Pizza Hut and the comparison with Spaghetti House in Hong Kong. More, we can also know that which one is better and more famous. Secondly, we focus on physical evidences from customers opinions to improve the environments of both restaurants. Finally, we refer to the result gained from questionnaires to make the recommendations and suggest new marketing strategies to Pizza Hut for the improvement. Objective and research questions Study the demographics of target customers Determine which attributes of pizza are the most important to the customers Determine the preference of product package by the customers Determine the acceptance of new products by our target customers Identify the purchase behavior of the customers Identify which promotion channels are the most effective Measure the satisfactory level of customers towards Pizza Hut Critical Literature Review Western fast food chains development and impact in Asia Majority scholar to believe food is more affected by culture to restrict in consumption product. As far as relatively other products concerned, that is more difficult to change the customers behavior such as U.S breakfasts manufacturer Kelloggs to spend 20 years time in Japan, ability success to entry use as major rice and kelp soup make breakfast of consumption market. Some country and district such as Japan and Hong Kongs children as regards coke, pizza and spaghetti etc foreign countrys food never again, but that local food is accompany children to grow and combine in local culture. From the above, Pizza Hut can identify market opportunities and develop targeted promotion plans. Therefore, research and development professionals stay on HK of competitor initiatives and explore demand for fast food products. Advertising agencies working with clients in the food industries understand the product buyer to develop messages and images that compel consumers to purchase Italian food products. Business development executives understand the dynamics of the market and identify possible partnerships. Finally, information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively. A 360 ° View of Fast Food and Impulse Habits Here has huge market growth potential for manufacturers and retailers to development in fast food chains and fast food services. According to the ACNielsen survey result, citizens average monthly purchase frequency in fast food, impulse food and drinks is around 20. Monthly Purchase Frequency for Impulse Food and Drinks in Hong Kong In addition, in a global consumer survey conducted over the Internet by ACNielsen in October 2004, 30 percent of Asia Pacific consumers claimed to eat takeaway at least once a week, closely behind the US (33%). As the result, eight of global top tens fast food consumption market from Asia Pacific, and Hong Kong ranks is the worlds No.1, have a fast food than traditional 26% higher than the United States , hard upon is Malaysia (59%) and the Philippines is 54%, 12% said never again to eat fast food, have 35% eat fast food even more. ACNielsens data also showed that although in the United States have 97% of adults do not mind eat fast food, but this data has also been Asia exceeded. From this result, fast food culture can popular in Hong Kong is about the Hong Kong peoples to demand fast and convenient lifestyle. Many people require swift and convenient, hurried cadence of life may not have time to cook at home, it affects our lifestyle, make to popularity of fast food culture in Hong Kong. As the same time because of the convenient location, the price is cheaper. In additional, because may about Hong Kong peoples personality, most are not satisfied to spend too much time on waiting. However, teenagers usually to eating fast food more during the noon or after school. While an adults to eat breakfast is out of home that provides an opportunity for suppliers and retailers. So, fast food culture is the most sales in Hong Kong. Top 10 Global Markets for Weekly Fast Food Consumption Hong Kong 61% Malaysia 59% Philippines 54% Singapore 50% Thailand 44% China 41% India 37% US 35% Australia 30% New Zealand 29% Source: ACNielsen Online Survey, October 2004 Modeling repurchases frequency and customer satisfaction for fast food outlets In this competition environment of Hong Kong, leading the company is necessary customer that requires spending many resources to enhance customer loyalty and satisfaction with the company. Therefore, the company need understanding what factor is affect customers behavior and satisfaction, and then try to improve the customer services quality in the fast food industry, thus help make more loyalty customers. Improving service quality has become one of the most important strategies a service provider can use to differentiate itself from its competitors and thus position itself more effectively in the marketplace (Cronin and Taylor, 1992). Rust and Oliver (1994) suggested that quality is one dimension on which satisfaction is based. Although many studies provide a theoretical basis for studying the relationship between waiting time, consumer satisfaction and return frequency, they have failed to investigate the relationship between waiting time and the return frequency. The aim of this study is to investigate the impact of waiting time and other service quality factors on customer satisfaction and return frequency in the fast food industry. As waiting time appears to be a vital factor of the services in fast food operations, therefore, fast food industry is chosen for our research purpose. Based on a survey of fast food outlets, we formulate a repurchase frequency model and a satisfaction model. The repurchase frequency model describes the relationship between the number of return visits and service quality factors including waiting time. The overall satisfaction model describes the relationship between the customers overall satisfaction level, the waiting time and other service quality factors. These models will help managers to identify root causes for customer satisfaction and loyalty and thus enable them to make focused improvements in critical areas to improve profitability. Hong Kong fast food culture Hong Kong is a delicacies paradise, and also is a fast food paradise, various Chinese and Western fast food restaurant at Hong Kong everywhere, lunch take-out to office are also has good idea or business. Hong Kong fast cadence of life, high working performance, many things have to stress efficiency and effectiveness of demand. It is because fast food more emphasize fast, therefore many foods have prepared cooked and heating for consumers. So, fast food culture offers fast and convenient especially popular for peoples. Nowadays, the purposes to co-operate for healthy fashion, fast food already changed into emphasize foods quality and sustenance, many foods have consumer to pay or order then start cook. Therefore, foods will more fresh and higher quality than prepared cooked. At the other hard, fast food chain to be particular about decoration than before, show the high class and city lifestyle; Detrude of fast-food restaurants in recent years, hot pot, iron meals and other food types, making customers to stay longer in the fast-food restaurants, but also because of the fast-food restaurants to make food choices many more customers are willing to patronize fast food restaurants. A financial tsunami to assist development fast food industry Although global financial tsunami cause economic recession, but fast food always is catering trades exotic flowers, Pizza Hut, Burger King, McDonalds and Kentucky Fried Chicken (KFC) these fast food chains have grow a business volume in this period. Cafà © De Coral, Pizza Hut etc. also want to development this period. Due to economic crisis affected unemployment and so on reason, thus affected consumers confidence. However, relatives enhance of fast foods attraction, increasing peoples in order to save times or money abandoned traditional restaurant meals, and tend to choice fast food. Therefore, fast food chain has obtained more market. Form the above; Pizza Hut should continue its diversification strategy to gain more market share. It should incorporate or develop healthier food include low-carbohydrate pizzas to satisfy the needs of different customer. If it is able to stay ahead of the competition in this aspect, they will have a strong competitive advantage over other companies. Service quality in the fast food industry Service quality has become a predominant part of all advanced organizations strategic plans. Increasing attention paid to service quality has resulted in more progress and profit for organizations. At an international marketing level, in a struggle for a share of market, managers have to understand and know how to modify their operations for success in the various cultures of Hong Kong. From the above reason, can organization provide good service; staffs quality and skills have important influence. Therefore, enhance staff with the training and improve the quality of services, Including improves the quality of staff and customer service and provide effective services such as staff is advised to review the guests a la carte in order to reduce opportunities for error, the menu and dishes can be coded to facilitate data input, restaurant customers should be informed in advance of waiting or cooking time and adoption a recognized service standards and guidelines etc. These can be satisfying consumers needs and attraction their have to patronize. Research methods/ Methodologies Category Options The degree to which the research question has been crystallized 1. Exploratory study 2. Formal study The method of data collection Monitoring Communication Study The power of the researcher to produce effects in the variables under study Experimental Ex post facto The purpose of the study Reporting Descriptive Causal-Explanatory The time dimension Cross-sectional Longitudinal The topical scope Breadth and depth of the study Case Statistical study The research environment Field setting Simulation The participants perceptional awareness of the research activity Actual routine The main purpose of our study is needed to find out the comparison of Pizza Hut and Spaghetti house. We need to collect the primary data and secondary data to analysis Pizza Huts 7Ps mainly. (Product, Price, Place, Promotion, People, Process and Physical environment) First, we collect the secondary data from internet to know backgrounds, histories, objective, and the annual reports of Pizza Hut and Spaghetti House etc. Then, we collect other useful information on the internet. Afterwards, we go to libraries to find books such as population information and literature. After that, we use Self- Administered Surveys (Intercept and computer) and Personal Interview (Questionnaire) to collect the primary data. Indeed that information is related to our objective. To collect primary data, we will design a set of questionnaire about 7Ps. The method is taken by samples in Hong Kong (different regions in Hong Kong, Kowloon and New Territory). The proportion will be 60:80:60, a half of male and female. It can be avoided unfair saturation. The sample size will be 200 that it can be reduced bias. The age distribution limits are 10 to 40. Our survey method is face-to-face interview, after the interview well give them a gift. (Such as coupon) We can understand Pizza Huts competitive advantage through information and make the recommendations on new market strategies for Pizza Hut for further improvement. However, we have limited information in secondary data. In conclude, our information mainly come from primary data. Secondary data is collected from other peoples or organizations, general major secondary datas sources are internet and daily, moreover including survey, census and companys records. However, the primary data is reversing the secondary data, its major used in survey research works. Secondary datas advantages is save more collect datas time, because many background work may carried out or complete, such as some reviews and case studies was carried out, statistics and published book may used to media promotion. And about the secondary datas disadvantages, because the data sources not every is trusty, even authorities data may undependable. Secondary data can be obtained from two different research strands Quantitative and Qualitative. Quantitative included housing, social security, census and other related databases. Qualitative included focus groups transcripts, observation records, structured interviews, semi-structured, research-related documents and other personal. Any required respondent to complete the questionnaire by oneself is referred to as a self-administered survey. The most survey method is via use internet, fax, newspaper and e-mail, or via restaurant and shops feedback form. According to this self-administered survey is require some inaccurately questionnaire considerations, because have some respondent may cause sensitive question or other special reason thus to indiscriminate answer the questions. Self-administered surveys advantage is using anonymous form to answer the questionnaire, thus make the questionnaires answer have more effective and true. At the other hard, can make respondent more convenient to answer, and can eliminate the bias, the cost is more than telephone and personal interview cheaper. However, the most of self-administered survey also not actual to control who to answer questionnaire, the respondent may read other part of respondents answer, thus affect their feedback. A personal interview is one of direct research method that allows face to face conversation between an interviewer and the respondent at home, in shopping centers or everywhere. The use of personal interviews provides interviewers with opinions, and the process of interaction via understanding. Personal interviews allow analyses of thoughts, attitudes, behaviors, and opinions that have a high level of content validity (Babbie, 2006). Personal interviews are an appropriate qualitative data collection methodology in a variety of settings including exploration of issues in sensitive areas such as internal agency evaluations or internal agency satisfaction studies. Personal interviews allow participants to share qualitative information in a manner that allows freer expression of ideas and opinions. Advantages of personal interviews: 1. Qualitative data obtained from small sample. 2. Rapport leads to fewer refusals. 3. In-depth answers possible. 4. Observation improves accuracy. Disadvantage of personal interviews: 1. Invasion of privacy. 2. Interviewer bias. 3. Cost: Professional Interviewer expensive. 4. People not at home. 5. Can be slow and time consuming. 6. Postal surveys: Distributing or mailing door to door a written questionnaire to a sample of buyers for their completion at home or at work. Project Plan/Gantt Chart

Discuss potential barriers to effective communication in the workplace

Over the summer I completed a six week internship at BP. Over time I identified different barriers that prevented effective communication. Being able to communicate effectively involves overcoming and conveying a clear and concise message. The communication barrier of effective communication that I faced were cultural differences, background noise, distraction, technical issues, lack of interest, lack of concentration, terminology and spelling and grammar. Cultural Differences On my internship I was working with many different people around the world including people from, Alaska, Trinidad, Africa, Norway and Houston. Although speaking to people from Houston wasn’t a problem because there are major similarities in communication, there were many barriers involving the other places. It became difficult to talk to these people because their first language isn’t English and therefore sometimes words wouldn’t be understood or they couldn’t understand due to different accents. Therefore, due to these issues it became more difficult to communicate effectively. Background Noise Background noise in the workplace became a large barrier of effective communication at BP. We had meetings in the break area which meant that people were talking all around us. Although the meetings were informal it was still difficult to communicate to each other. Loud background noise can cause people to not be heard and would then have to shout to be able for them to hear which an unprofessional way to communicate in the workplace is. This can then cause people not to hear what is being said and won’t be able to understand and work cannot then be completed effectively. Distraction Distractions can cause barriers in effective communication. The distractions can happen when someone comes late to the presentation and them arriving becomes a distraction. Also if phones start ringing or there are people talking in the background it is hard to talk effectively because they are distracting you from your place. Not only does it distract the speaker but it also distracts the audience which then makes it harder to engage them back into the presentation. This happened whilst I was on my internship. As I was presenting there were many distractions like late arrivals which makes it hard to keep track of where you’re talking. Technical Issues A lot of communication at BP was done via the internet through emails or Lync meetings. Technology isn’t always reliable and therefore issues with the computers led to barriers in communication which is frustrating. A lot of the time in Lync calls it would break up and so only certain words were hearable and then they would have to repeat what they said and it becomes to be frustrating because it will take more time that could be spent doing other things. In addition, sometimes it wouldn’t allow people to join the meeting which meant they couldn’t be part of it. Lack of interest The lack of interest can impact effective communication. Lack of interest can happen when talking to a college and they are not listening or paying attention to you and therefore doesn’t know what is being said and cannot use the important information being told in their work. This happened to me, when I was in meetings and they were talking about things I didn’t find interesting I found myself unengaged and focussing on something else. Lack of concentration The lack of concentration has also major impact on the barriers to effective concentration. There may be distractions in the room or the topic that is being spoken about are boring and you are uninterested. Therefore, it is then hard to concentrate on the speaker and take in what they are saying. Terminology In BP acronyms were used constantly. I didn’t understand most of them and therefore the whole conversation didn’t make any sense and I couldn’t contribute or use that information in my work to because I just didn’t understand. Spelling and Grammar When spelling and grammar is incorrect it can have a negative effect on communication. When it comes to written communication, spelling is very important. If there is text that has incorrect spelling then it can be hard to understand what it means, resulting in failed communication. For large text it’s important for grammar to be correct. Bad grammar can make it hard to understand also.

The Importance of Being Beautiful

In Sidney Katz’s summary of â€Å"The Importance of being Beautiful†, she suggests that more attractive people can advance faster and easier in life than their less appealing peers. Katz explains her theory with different examples. One example is person perception, which is a branch of psychology that examines many ways in which physical attractiveness, or lack of it, affects all aspects of life. This helps explain the halo and horns effect. The halo effect is perceived as being beautiful, more generous, trustworthy, sociable, modest, and interesting. Whereas the horns effect people are perceived to be physically unattractive, there for they are mean, sneaky and dishonest. Katz also talks about how being physically attractive can help advance your career. If a man is six feet or taller, he will succeed in his career. If women are glamorous, they get higher pay and promotions. She also explains how old age and beauty has its advantages. Katz’s theory explains at nursing homes and hospitals doctors and nurses give better care to the beautiful. The doctors and nurses feel that beautiful patients are more likely to respond to treatment. Everyone judges people on either their looks or simply by what they wear. It is human nature for people to do this. The world shouldn’t be like this but unfortunately it is. Hopefully one day the human population can change the way people perceive one another. In the article â€Å"The importance of being Beautiful†, Sidney Katz suggests that being beautiful has its advantages. Katz states many different examples and theory’s on how being beautiful has its advantages. The author provided significant detail for her theories. Katz presents two points that seem to be true and one point that doesn’t seem to be true. The author explains that being beautiful will help with a career or job. I would have to agree with Katz, based on personal experience. I was up for a job at a hospital against a girl who had experience, I had no experience. I ended up getting the job because of my appearance. The author continues with her theory on old age. She explains that nurses and doctors give better care to the beautiful. I personally would have to disagree with her theory. I have worked in the health care field and have not witnessed anything like this. I believe that Katz should have investigated more into the nurse and doctors personalities’. Katz also has a theory on the halo and horns effect. I would have to disagree with this theory. She explains that the halo effect is perceived as being beautiful which then goes on to say that they are assumed to be trustworthy. The horns effect s perceived to be not as attractive; these people are stigmatized as being mean. With my experiences through life I have learned trust no one, no matter what they look like.

Book Report Call of the Wild - 624 Words

Title: The Call of the Wild Author Jack London Setting Life is good for Buck in Santa Clara Valley where he spends his days and nights including eating and sleeping in the golden sunshine. Characters: The Main Dogs * Buck –a proud and powerful dog, half St Bernard and half shepherd dog, who begins life on a comfortable Californian estate as a family pet, yet soon changes when he is stolen and sold to work as a sled dog in the frozen North. * Spitz- Buck’s archrival and original leader of Francois’ dog team. A fierce, treacherous, husky, Spitz is used to fighting with other dogs and winning. * Dave- a hardworking dog who runs behind Buck in the team and ‘teaches’ Buck by nipping him to correct his mistake. Dave is†¦show more content†¦For him this life is so enjoyable because he have friend like Curly. But one he hates is when his friend was killed by the bad dog named Spitz. Buck hides his bad feelings for Spitz but he tried to move on with this problem. But one day a treacherous act of betrayal leads to his kidnap, and he is forced into a life of action and danger. Buck fights for his survival to live again in peaceful life and not a da nger life. He doesn’t think that he will die in this trouble. When he already escaped on this kidnapper he went again to his place and a tourist came. This person because a dog like Buck opens his heart to tour this person .He loved this person and now he feels that he is not anymore alone in this place. Buck hugs this person and felt so delightful. Theme: By this story I found out that WHEN A TROUBLE COMES A BETTER LIFE WAITS.I think that this is very exact on this story because a worst thing came on Buck’s enjoyable life and that when he was survive a better life come. Opinion: I like this story because there are some good things that we can follow and some are not. One thing I like is when Buck tried his best to survive. 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